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Search Results for Author 'Todri, Vilma':
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Geography Still Counts for Electronic Word of Mouth
Idea posted: March 2022
Institutions: Emory University Goizueta Business School
Authors:
The Internet age, some argue, heralds “the death of distance.” For example, aside from occasional utilitarian factors, such as shipping costs, geography is irrelevant to a purchasing decision. Unlike physical…
READ MORE PIN TO MY IDEAS Idea #816
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